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Thailand became a massive hotspot for digital entertainment, with tons of players who spend over a billion dollars every year on their favorite games. Thai gamers love variety, and they switch between hardcore competitive shooters and simple mobile puzzles all the time. Mobile games own most of the market and take about seventy percent of all the money, but people want more than just regular games.
Lots of Thai players also try casino games and betting platforms listed by Esports Insider, so there’s this whole entertainment scene that covers different types of digital fun. Viola D’Elia has selected the best online casinos in terms of game selection and bonus offers.
1. Free Fire MAX
Garena’s Free Fire MAX is the absolute king in Thailand right now. This battle royale game won over millions of people with its quick ten-minute matches that work great on phones. The game succeeds because anyone can play it, and it has Southeast Asian themes that Thai people really connect with. Free Fire MAX makes tons of money from skins, character purchases, and battle passes.
Thai players choose Free Fire MAX because it works perfectly on cheaper phones, so more people can actually play it. The game focuses on teamwork and strategy, which fits the competitive attitude that Thai gamers have. They do crossovers with anime shows all the time, and the NARUTO one recently kept everyone interested.
2. Garena RoV (Arena of Valor)
Arena of Valor, which everyone calls Garena RoV in Thailand, is basically Thailand’s version of the big MOBA games. This phone version of Honor of Kings has really good tactical battles with nice graphics and complex gameplay. The characters come from Asian myths and history, so Thai players feel connected to them.
RoV works so well in Thailand because people there love strategic team games. The professional esports tournaments get lots of viewers, and Thai teams actually compete against the best teams in the world. The game is free to play but makes money from character sales and cosmetics, which have been super successful there. People like that, matches are shorter than computer MOBAs, so it fits better with mobile gaming.
3. Roblox
Roblox is weird because it’s both a game and a place where people make their own games. It has over 280 million monthly active users, and Thai players really got into it, especially kids and teenagers. The cool thing about it is that there are infinite games to play because users create everything from simulation games to adventure worlds.
Thai people use Roblox to hang out with friends and make their own content. Parents and teachers started liking it too because they think it teaches programming and design skills. The platform makes money through Robux, which is their fake money, and this lets both players and creators earn something.
4. eFootball
KONAMI’s eFootball makes the most money out of all mobile games in Thailand, which makes sense because Thai people love soccer. This free soccer game has realistic gameplay that both serious sports fans and casual players enjoy. It shows how worldwide sports can work everywhere when you make them easy to play on phones.
Thai players love eFootball because it has real football clubs and players. The game gets updated all the time with new player transfers and seasonal stuff, so people stay interested all year. You can compete against other players, and there are long-term goals for building your team that keep people coming back.
5. PUBG Mobile
Thai people are obsessed with PUBG Mobile. The esports part is insane over there. More Thai players go pro in PUBG than in any other game. Everyone digs this battle royale because shooting feels real, not like those arcade-style mobile games.
PUBG took off in Thailand because people there love to compete. Mobile gaming tournaments keep getting bigger every year. Players mess around with gun setups, find good spots to camp, and talk strategy with their squad. Tournament organizers love this game because it’s fun to watch. Thai teams fly to other countries for PUBG tournaments, and they do pretty well.
6. Genshin Impact
Genshin Impact from miHoYo is beautiful and has this giant world to run around in. You collect anime characters, fight monsters, and explore different areas. Thai players who got bored with simple phone games really like this one. The game companies keep adding new stuff every few weeks. People end up playing for months because there’s always something new to do or some new character to get.
Thai players like Genshin Impact because of its high production quality and good storytelling, which sets it apart from simpler mobile games. The character collection system gets people to invest long-term, and the multiplayer features help build communities. The game’s success shows that Thai players will spend money on premium mobile games that feel like console games.
The Final Thoughts
What Thai people like shows that it’s a developed market where people enjoy both competitive and casual games across many different types. Just because mobile games dominate doesn’t mean they can’t be complex, and you can see this with strategic games like RoV and big games like Genshin Impact.
The Thai market keeps growing and should hit over three billion dollars by 2033, so these popular games will probably keep changing to meet what players want. Thailand will host Asia’s biggest gaming event in October, which proves the country is becoming a major gaming hub and promises exciting things for both players and the industry.
